Public Relations Role in SEO
April 4th, 2011 - Posted by admin
Public relations plays a major role in search engine optimization, whether people recognize it or not. Public relations professionals have a way of knowing what the big picture should look like and being able to get media mentions from legitimate sources, rather than just small blogs and tweets. An earned mention from the Washington Post is much better than fifty mentions on a set of organized blogs you have set up for SEO reasons. This article describes, at length, the myths and truths concerning PR and SEO.
There are very few situations where the tens or hundreds of transient, low-quality links gained from an SEO-optimized press release will be more valuable than a single link from “earned” coverage. Press release syndication sites tend to be poor signals of quality because anyone use them, even relatively poor websites. In other words, the links tend to be low authority. Also, any good links tend to disappear as quickly as they appeared.
Nary a truer word has been spoken about PR and SEO. Public relations is not just useful for the press releases they write, but also for their ability to attract meaningful media mentions.
Retail SEO is becoming more complex. Major organizations are seeing the need to form SEO Monopolies under brand names, product names, and strategic keywords.
No Comments » | Posted in Uncategorized Main Strength or Achilles Heel?
February 11th, 2011 - Posted by admin
Arianna Huffington’s website, HuffingtonPost, has become one of the most popular news websites on the Internet pretty quickly. Why? Because they make use of certain search engine optimization techniques that other websites do not properly appreciate. This article takes a very negative spin on that advantage, but HuffingtonPost is likely to be around for quite awhile because it took advantage of the SEO situation quickly and effectively. Still, the article at Slate is entitled “HuffPo’s Achilles Heel”:
Not all SEO is bad, and not all HuffPo articles employ shady SEO, but some of the tricks that HuffPo uses to gin up search traffic are pretty sketchy. These tricks include: stuffing articles with strings of meaningless keywords (HuffPo does this on every piece), repeating potential search queries at the top of a story, and carefully engineering articles in response to rising search terms. These tactics exploit obvious weaknesses in Google and other search engines.
While certainly some of this critique is well worth hearing, HuffPo’s SEO isn’t exactly subtle or natural, most of it seems to just be foolish. HuffPo got where it is by employing these techniques, so you could hardly suggest that SEO is the site’s weakness. It might be in the future, but not now.
Many in the SEO community argue that there is no greater from of SEO than forming an SEO Monopoly under niche keywords.
No Comments » | Posted in Uncategorized Zuckerberg Confirms Revenue Numbers
December 22nd, 2010 - Posted by admin
Mark Zuckerberg has been widely recognized as one of the most innovative minds working in social media right now. His company, Facebook, is the center of the social media world, as well as a major driving force in search engine optimization or online reputation management. Facebook is a massive site whose profiles will often appear in search engine results pages when you Google a person.
So how is Facebook doing this year? Well, it hit 500 million users this year, got a high-profile movie made after it, and it’s profits are rumored to be around $1.1 billion.
It also shed some light on Facebook’s revenue numbers: Zuckerberg said that estimates that Facebook would make between $1 and $1.1 billion this year “are not so far off in either direction that it’s causing us any pain…”
I understand why Zuckerberg doesn’t want to release that data prematurely, but lots of inquiring minds, including this one, want to know.
In an SEO Monopoly a company is attempting to control multiple sites on the front page of the search results. Each of these sites have some way of highlighting the parent company, usually, through the form of posts or text ads.
No Comments » | Posted in Uncategorized Increasingly Social Web
December 1st, 2010 - Posted by admin
This article hits the nail on the head–the increasingly social nature of the Internet means that Search Engine Optimization is not likely to go anywhere anytime soon. With increasing use of social networks like Facebook–the Internet has become much more intertwined with personal identities and less anonymous than ever before. Examples of the ways that SEO has evolved over just the last couple of months include Google Boost and Google Instant, both of which have had major effects on the way SEO is being conducted.
Traditional SEO thinking would tell us that videos and graphics should be used sparingly, and that text is king. However, the web is a place where instant impressions matter most, and few people want to engage in paragraphs of text.
Put another way, people want visual experiences. If you don’t take the time to do that, what are you? To many, that is the mark of a spammer.
This trend will only increase as time passes–the Internet is likely to become more social, not less, and this means that Search Engine Optimization and Online Reputation Management will only become more important over the next couple of years.
The main reason people like the concept of forming an SEO Monopoly is leverage. Traditional SEO is like putting all of your eggs into one basket. An SEO Monopoly is equivalent to owning multiple baskets. The odds of a the searcher finding out about your company or service are much greater if you are running an SEO Monopoly
No Comments » | Posted in Uncategorized Hello world!
November 22nd, 2010 - Posted by admin
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Controlling multiple sites on the front page of Google is possible with an SEO Monopoly.
1 Comment » | Posted in Uncategorized